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Finding the right investing app is half the battle for new Bitcoin investors. Some of the apps European bitcoin investors can use focus purely on bitcoin and long-term accumulation, while others add the assets to broader investment or banking products.
This article reviews five of the most popular Bitcoin apps for European investors, based on usability, regulation, costs, and overall experience.
Key Takeaways
- European investors have access to several Bitcoin apps, ranging from Bitcoin-only apps to multi-asset investment platforms.
- Relai stands out as a Bitcoin-only app designed for long-term accumulation and self-management.
- Other apps, such as Bitpanda, Bison, Revolut and Trade Republic, may suit investors looking for financial products or broader asset exposure beyond Bitcoin.
What are the best Bitcoin apps in Europe?
Relay
Relay is a Bitcoin investment app made in Switzerland. It is built specifically for people who want to buy and hold bitcoin with ease. The app removes many of the common obstacles encountered in traditional exchanges by focusing on automation, transparency, and supporting self-control.
Why we chose it
Relai only focuses on bitcoin. There are no altcoins and complex trading dashboards in the app. This means fewer distractions, especially for investors who view bitcoin as a long-term savings option rather than a speculative asset. The app is also non-custodial, meaning you retain control over your private keys.
Advantages and disadvantages
Positives
- Simple interface designed for long-term investing
- Focus on Bitcoin only
- Supports self-control
- Automated Bitcoin Savings Plans
Disadvantages
- Not suitable for users who want to trade regularly
Main features
Relai offers recurring bitcoin purchases, manual purchases and simple direct BTC purchases in hardware wallets. You can set up automated savings plans, making it easy to accumulate bitcoin over time.
Who is it intended for?
Relai is best suited for European investors who want a Bitcoin-only app focused on long-term accumulation, self-management, and simplicity. It is especially attractive to people who want to treat bitcoin as a savings asset rather than a trading asset.
Bitpanda
Bitpanda is a European investment platform that offers exposure to cryptocurrencies, shares, ETFs and precious metals through a single app. It targets users who want diversified exposure.
Why we chose it
Bitpanda offers one of the broadest asset selections available to European investors. While bitcoin is part of the offering, the platform’s strength lies in its ability to combine cryptocurrencies with traditional investments in a single interface.
Advantages and disadvantages
Positives
- Wide range of assets outside of bitcoin
- User-friendly interface
- Recurring purchase options across multiple asset classes
Disadvantages
Main features
Users can gain exposure to bitcoin in addition to stocks, ETFs and metals. The app also supports recurring purchases and offers learning resources for beginners. Bitpanda provides custody, reducing user control over private keys.
Who is it intended for?
Bitpanda is suitable for investors who want to buy Bitcoin and hold it alongside other assets and prefer an all-in-one investment platform rather than a Bitcoin-centric approach.
Bison
Bison is a crypto app developed by Börse Stuttgart Group, a notable German financial institution. It provides a regulated way to buy and sell cryptocurrencies. Bison emphasizes regulatory compliance and is mainly offered in Germany, Austria and Switzerland.
Why we chose it
Bison is notable for its strong regulatory support. The connection to Börse Stuttgart adds credibility for users who prioritize institutional trust.
Advantages and disadvantages
Positives
- Supported by a European grant
- Easy to use interface
Disadvantages
- Limited geographic availability
- Custody platform without native self-custody option
Main features
The app offers a simple buying experience without complex order types, making it accessible to beginners.
Who is it intended for?
Bison is suitable for investors in Germany, Austria and Switzerland who want a crypto app backed by a traditional financial institution.
Revolution
Revolution is primarily a digital banking app that includes cryptocurrency as an additional feature and not as a core focus. The app offers banking services such as bills, cards and international transfers, with bitcoin access integrated as an additional financial service.
Why we chose it
Revolut makes bitcoin easily accessible to users who already rely on the app for everyday banking. It lowers the barrier to entry for people who want to access bitcoin without having to go through a separate crypto platform.
Advantages and disadvantages
Positives
- Seamless bitcoin access within an existing banking app
- You don’t need to manage a separate crypto account
Disadvantages
- Limited control over the custody of bitcoins
- Not designed for a long-term bitcoin strategy
Main features
Users can buy, sell and hold bitcoin directly in the Revolut app. Advanced crypto features are available on higher plans, but bitcoin remains a secondary offering.
Who is it intended for?
Revolut is best for users who want casual exposure to bitcoin within a broader banking app, rather than for those looking for a dedicated bitcoin investing experience.
Commercial Republic
Trade Republic is a European investment app focused on stocks, ETFs and derivatives, which recently added crypto access. The platform positions itself as a low-cost investment platform, allowing users to invest in multiple types of assets with a single account.
Why we chose it
The app appeals to investors who already use Trade Republic for traditional assets and want to buy some bitcoin without opening a new account.
Advantages and disadvantages
Positives
- Suitable for users who have already invested in traditional markets
- Modern, sleek interface designed for simplicity
Disadvantages
- Bitcoin is not the core offering
- Custody structure
- Availability varies between EU countries
Main features
Trade Republic offers users exposure to bitcoin in addition to stocks and ETFs. The platform emphasizes simplicity and does not offer advanced crypto tools.
Who is it intended for?
Trade Republic is suitable for investors who focus primarily on stocks and ETFs and want limited exposure to bitcoin as part of their larger portfolio.
Which Bitcoin App Should You Choose?
Choosing the right Bitcoin app largely depends on what role bitcoin plays in your investment strategy. If you are looking for an investment app that runs exclusively in Bitcoin and is built around long-term accumulation and self-management, Relai is the best choice thanks to its clear focus, automation features and simplicity.
If you’re looking for exposure to metals, ETFs or broader banking services besides bitcoin, platforms like Bitpanda, Revolut or Trade Republic are the solution. The right choice ultimately depends on whether you want Bitcoin to be central to your strategy or just one part of a larger portfolio.
