Amazon Doesn’t Care About Margins on Echo Show, Now Selling 15″ Smart Home Hub at Pure Cost

Smart displays have come a long way since they were just voice assistants with small screens. Now, the Echo Show 15 is Amazon’s biggest effort to make a real home hub: This 15.6-inch Full HD display mounts on your wall like a digital bulletin board that actually earns its space, unlike the small 5-inch or 8-inch Echo Shows that work well on a nightstand.
Right now, you’re getting the newest model for $254 instead of $299, which is in line with Amazon’s Black Friday strategy of cutting its own hardware’s margins to almost nothing. This is the lowest price ever for a device that lets you control your smart home, stream entertainment, organize your family and make video calls all in one place.
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Kitchen Command Center That Works
The 15.6-inch Full HD display changes how you use information all day because it has enough space to show more than one widget at a time. You can quickly check your family calendar, the weather, your shopping lists, and your smart home controls without having to swipe between screens or ask Alexa to read everything out loud. The customizable widget system lets you put the most important information for your family front and center, so you can find it quickly. This setup is great for kitchens where you need to check the schedule while cooking or for mudrooms where everyone needs to see the day’s schedule before they leave.
This is a real streaming device because it has built-in Fire TV functionality: It doesn’t just play content through voice commands with limited controls. You can use the included Fire TV remote to navigate Netflix, Prime Video, YouTube, Apple TV, and thousands of other apps in the same way you would on a regular TV. The picture quality is surprisingly good for casual viewing, like when you’re cooking dinner or doing the dishes.
When you can see and tap controls on a big screen instead of remembering voice commands or getting your phone out, controlling your smart home becomes a lot easier. You can see all of your connected devices on the dashboard at once. With just a few taps, you can turn off several lights, change the temperature, or check the feeds from your security cameras. You can see your front door, backyard, or kids’ rooms clearly on live camera feeds without having to squint at a small screen.
The auto-framing camera with 3.3x zoom and a wide field of view that keeps you centered in frame as you move around makes video calling a lot better. You can really cook and talk to family members at the same time without making them look at your ceiling or cutting yourself out of the picture. The noise-canceling technology gets rid of the sounds of blenders, running water, and other kitchen chaos that usually makes calls hard to hear. What’s more, the built-in shutter gives you physical privacy when you want to turn off the camera completely.
You get here a device that can stream, control your smart home, organize your family, and make high-quality video calls for only $254. That’s less than what you would pay for many standalone tablets and this price is only possible because Amazon cut its margin on Black Friday.
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